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April 2025

Frøya: A Digital Co-Worker

The question we kept coming back to when building Frøya was: what's the difference between an AI tool and an AI team member?

A tool executes tasks. A team member has a perspective, a purpose, a way of engaging with the work that adds something beyond the task itself. The distinction sounds philosophical. In practice it shapes everything about how you design, deploy, and work with the agent.